Launch Ignitor Guide

Goal

Turn a rough idea into a clear launch brief and project record.

Short explanation

Capture a clear idea so Launch Ignitor can build the full analysis and launch plan.

What you do

• The problem you solve and who feels it most
• Your target customer and the context they are in
• The outcome you deliver and why it matters
• Any must-have constraints (budget, timeline, scope)

What Launch Ignitor does

• Creates the Idea Intelligence brief (summary, problem, audience, launch angle)
• Saves a project record to the dashboard

Where to click

Location: Idea Intelligence page

Button: Analyze Idea

Success looks like

• Project created in the dashboard
• Idea Intelligence brief generated

Next step

Review the brief and adjust the input if needed.

Goal

Validate the core problem, audience, and messaging angle before you build anything.

Short explanation

Launch Ignitor generates a structured brief that outlines the idea, audience, and launch angle.

What you do

• Read the summary for accuracy and clarity
• Confirm the audience description matches your ideal customer
• Verify the emotional driver and launch angle feel on brand
• Note any gaps or missing context you want to refine

What Launch Ignitor does

• Drafts the brief and organizes key insights
• Suggests next steps and sets expectations

Where to click

Location: Idea Intelligence page

Button: Analyze Idea

Success looks like

• Clear summary, problem, audience, and launch angle
• Next steps list you can follow

Next step

Confirm the direction before scoring the market.

Goal

Lock in the direction before Launch Ignitor builds assets and campaigns.

Short explanation

Confirm the brief matches your intent so assets are built with the right strategy.

What you do

• Review the brief and update the idea input if needed
• Ensure the audience and problem are accurate
• Confirm the outcome and launch angle are correct

What Launch Ignitor does

• Uses this direction to guide all downstream assets
• Keeps your strategy consistent across channels

Where to click

Location: Idea Intelligence page

Button: Analyze Idea

Success looks like

• Idea brief confirmed
• Ready to score the opportunity

Next step

Run the Opportunity Score to validate market potential.

Goal

See if the market signal is strong enough to launch.

Short explanation

Market potential is scored so you know if the idea is worth prioritizing.

What you do

• At least one saved project
• Idea brief confirmed

What Launch Ignitor does

• Scores marketability and assigns a confidence level
• Flags ideas that need more validation

Where to click

Location: Project Dashboard

Button: Analyze Market Potential

Success looks like

• Opportunity score and level shown on the project card
• Project ready for roadmap generation

Next step

Open the project to generate a launch roadmap.

Goal

Translate the idea into an actionable launch plan.

Short explanation

A step-by-step launch roadmap is generated based on your analysis and score.

What you do

• Confirm the idea brief matches your intent

What Launch Ignitor does

• Generates an 8-12 step launch roadmap
• Sequences tasks in a logical order for beginners

Where to click

Location: Project detail page

Button: Generate Launch Roadmap

Success looks like

• 8-12 step roadmap available
• Launch tasks are sequenced clearly

Next step

Connect the tools needed to deploy assets.

Goal

Prepare channels for deployment and data tracking.

Short explanation

Connect email, social, and payments so Launch Ignitor can deploy assets.

What you do

• Mailchimp account or email provider
• Social profile access (Facebook, LinkedIn, X, Instagram)
• Stripe account when ready to sell

What Launch Ignitor does

• Stores integration status and checklists
• Enables automated deployment across channels

Where to click

Location: Setup Wizard

Button: Connect Mailchimp / Social / Stripe

Success looks like

• Connected badges on Setup page
• Checklist progress saved per platform

Next step

Generate launch assets once tools are ready.

Goal

Release your first launch across channels.

Short explanation

Deploy social posts, landing copy, and email campaigns from one workflow.

What you do

• Launch assets generated
• Audience list ready for email
• Social posts reviewed

What Launch Ignitor does

• Runs the launch sequence phases in order
• Logs each phase as success or failed

Where to click

Location: Project detail page

Button: Run Full Launch Sequence

Success looks like

• Launch phases complete with status
• Campaign history recorded

Next step

Track performance to learn what worked.

Goal

Understand engagement by channel.

Short explanation

Launch metrics are collected so you know what worked and what needs improvement.

What you do

• Tracking connected or simulated metrics generated
• At least one launch completed

What Launch Ignitor does

• Aggregates impressions, clicks, and conversions
• Calculates CTR and conversion rates per channel

Where to click

Location: Project detail page

Button: Generate Simulated Metrics

Success looks like

• Launch performance stats visible
• CTR and conversion rates calculated

Next step

Run AI relaunch analysis to improve messaging.

Goal

Improve weak channels and scale what works.

Short explanation

AI evaluates performance, recommends relaunch moves, and surfaces scaling plans.

What you do

• Launch metrics recorded
• Opportunity score and insights available

What Launch Ignitor does

• Generates relaunch recommendations and new messaging hooks
• Builds scaling, monetization, and product recommendations

Where to click

Location: Project detail page

Button: Run AI Relaunch Analysis

Success looks like

• Relaunch recommendations and new hooks
• Scaling and monetization plans unlocked

Next step

Deploy improved assets or generate a scaling plan.